Do You Think You Know Why You Are a Creative? Ha!

Posted on Leave a commentPosted in Advertising, Assignment Work, Behind the Scenes, Black and White, Conceptual, Features, Fine Art, Hotel, Inspiration, Lifestyle, Motion, Personal, Portrait, Portraits, Resort, Travel

In 2009 MMGY Global hired me to shoot lifestyle images for a resort in Pensacola, Florida. The images were to be used for their new black and white ad campaign. Excited about the opportunity to shoot B&W, my crew and I arrived at the resort to find that the weather for the next week would be stormy and gray. However, the team and I agreed that since it was a black and white campaign, we might be able to be productive anyway, so we stuck to the shoot schedule.  As it turned out, the weather wasn’t the only thing that […]