I love being part of a team, especially a creative team. This shoot from way back was a great experience. I loved the concept and tag lines. The hard work was mostly in logistics and production. We handled all production in house. From location scouting of four locations in South Florida; shipping, receiving and transport of branded merchandise; securing all necessary props, crew and permits. Photography of all elements took place over a period of two days. It all went off without a hitch. I love the final ad campaign which resulted in a Best of Show Addy Award for Consumer/Trade Campaign Color. Client: Sunbrella […]
Sometimes when I’m not sure how to proceed in some area of my life (be it creative, personal, spiritual or financial), I go back to what inspires me and start again. Today I found some work in my archives that reminded me of my path. May not make sense to anyone but me, I know. What is inspiring your path?