Dreaming. Creating. Never quitting. Doing, doing and doing the right thing with no attachment to an outcome. Day after day. Unwavering commitment to quality. That’s what many small businesses are about. Like mine (escardaphoto.com) and like the people at the #Fiddlershop. Fedex Small Business Grant Contest Award Winners 2018. Prop and Wardrobe Stylist: Andrea Anechina H&M: Felicia Ferreira
I was amazed at the emotional connection and feelings of love, joy and deep gratitude I felt as I walked away from it. Thoughts of drives to and from with my girls knowing they were growing and different each time they got in and out. All the photo shoots with my car loaded with gear, allowing me to be creative and earn a living. Often standing on top of it as a platform for me and my tripod. I thought of many good times jamming to loud music with family, friends and especially my girls. The lectures. The laughter. Holding […]
Industrial photography is a specialized field of photography which makes it possible for businesses to communicate with customers and other businesses showcasing their industrial processes, machines, and techniques. I thrive in these environments. Here is where I can indulge my curiosity and wonder about how things are made and where they come from. An understanding of how these products are marketed and used in daily life and in business to business consumption helps a lot. Photographing people at work, industrial machinery, locations and manufacturing processes requires a skilled photographer with years of experience. I have traveled to remote industrial facilities […]
Sometimes we plan to be in the right place at the right time. Like just after the sun rises and the landscape is suddenly flooded with clear golden light. That’s when I did these photos for Portofino Island Resort. No rain, lots of great light, the beauty of the location and the company of a great creative team made this film and still shoot a complete success. This could have been different though. Sometimes we find ourselves somewhere and the light (or our plans) are not optimal. That’s a good time to remember that the light is ALWAYS there. It may […]
Lucky/blessed me…photographing amazing people from diverse careers and backgrounds. Like @KathyMarinello, CEO of Hertz Corp. for #NewRoadsMagazine. Agency: Campbell-Ewald Art Director: John Kalmar Hair & Make-Up: Lorna Baxter Lighting and Digital Tech: Franklin Montenegro Complete Article: http://www.chevrolet.com/new-roads/all-in-the-family
What an adventure this project was. Client: Laurie Lundquist (Artist, Sky Wave Bridges) and Broward Cultural Division. I know you can appreciate how interesting it is to be at an airport with so many diverse people coming and going. Their gestures and body language speaking volumes and providing limitless opportunity for story-telling. All connected to the passing of time. It is fascinating to watch how all of this takes place in and around these large scale architectural structures at Fort Lauderdale International Airport. This airport is evolving daily and it is amazing to watch at any hour as light flows through […]
I love being part of a team, especially a creative team. This shoot from way back was a great experience. I loved the concept and tag lines. The hard work was mostly in logistics and production. We handled all production in house. From location scouting of four locations in South Florida; shipping, receiving and transport of branded merchandise; securing all necessary props, crew and permits. Photography of all elements took place over a period of two days. It all went off without a hitch. I love the final ad campaign which resulted in a Best of Show Addy Award for Consumer/Trade Campaign Color. Client: Sunbrella […]
Sometimes when I’m not sure how to proceed in some area of my life (be it creative, personal, spiritual or financial), I go back to what inspires me and start again. Today I found some work in my archives that reminded me of my path. May not make sense to anyone but me, I know. What is inspiring your path?