I keep reading about how technologies like mirrorless cameras and phones will change the landscape or even eliminate the role of many in creative fields like photography. They say anyone can take high quality photos with these new devices…I say BALONEY! Because it always has been, and always will be, about how one sees. It’s about intentions and goals and connecting with target audiences in a way that is meaningful. In ways that help people in some way…to live, play and engage. The following are some Iphone pics of a night out at #losaltosspeakeasy @billfuller @zackbush ENJOY! Maybe check the […]
There is nothing I like more than moments like this. #peace, #joy, #adventure, #lifestylephotographer
I love being part of a team, especially a creative team. This shoot from way back was a great experience. I loved the concept and tag lines. The hard work was mostly in logistics and production. We handled all production in house. From location scouting of four locations in South Florida; shipping, receiving and transport of branded merchandise; securing all necessary props, crew and permits. Photography of all elements took place over a period of two days. It all went off without a hitch. I love the final ad campaign which resulted in a Best of Show Addy Award for Consumer/Trade Campaign Color. Client: Sunbrella […]
Sometimes when I’m not sure how to proceed in some area of my life (be it creative, personal, spiritual or financial), I go back to what inspires me and start again. Today I found some work in my archives that reminded me of my path. May not make sense to anyone but me, I know. What is inspiring your path?
In 2009 MMGY Global hired me to shoot lifestyle images for a resort in Pensacola, Florida. The images were to be used for their new black and white ad campaign. Excited about the opportunity to shoot B&W, my crew and I arrived at the resort to find that the weather for the next week would be stormy and gray. However, the team and I agreed that since it was a black and white campaign, we might be able to be productive anyway, so we stuck to the shoot schedule. As it turned out, the weather wasn’t the only thing that […]
Many of us were sitting pretty and comfortable, surrounded by abundance of every kind. Then, on this inevitable day, Mother Nature whispered a wake up call that sounded like wind and rain (or fire, tornado, earthquake and flood). Suddenly, we saw that what was there was all different or gone. Some of us are now shell shocked due to the absence or change of what we took for granted. Specifically, the inter-connectedness of our relationships, our environment, our health, our family, friends, business partners, the power grid, water and fuel sources and our economy. Our eyes have been opened. Thankfully, the remnants that remain […]