I love being part of a team, especially a creative team. This shoot from way back was a great experience. I loved the concept and tag lines. The hard work was mostly in logistics and production. We handled all production in house. From location scouting of four locations in South Florida; shipping, receiving and transport of branded merchandise; securing all necessary props, crew and permits. Photography of all elements took place over a period of two days. It all went off without a hitch. I love the final ad campaign which resulted in a Best of Show Addy Award for Consumer/Trade Campaign Color.
- Client: Sunbrella
- Agency: Wray Ward
- CD: John Roberts
- Designer: Brandon Scharr
- CGI: Minds Eye
- Writer: Ryan Coleman
- Photographer: Eileen Escarda